Exotics
This limited edition line of gummies had one mission; exotic flavors, exotic artwork. This whole line was created authentically for the culture. Even the name of this product line was a play on cannabis lingo. We wanted to show the the creativity that went into making this product, and make each bag be a unique piece of art like the gummies inside.
I was told to go off on this one, and I believe I did. I couldn’t show any fruit or faces, due to state regulations, so getting creative around those limitations was a challenge. I had a lot of fun taking photos and videos for the different pieces of this product line and its materials.
We didn’t just create a product, we built a brand.
