This one started as a cold call to a small local brewery. They received a kit that was intriguing and hard to ignore. It piqued their interest enough to see what was inside. This brewery fell into a category that many brands find themselves in; they have a great product, but their packaging doesn’t convey that to potential customers.

Being a sour beer brewery, I gave their cans a modern aesthetic. Also, one of the barriers between consumers and this type of product, is their lack of knowledge of what it is. I included a flavor chart on the side of the can in order to educate them on what they would experience. The outcome was clean, educating, and eye-catching among a sea of cans on a shelf.