Peak gummies were being launched in Missouri. This is a unique market when it comes to artwork. With the extreme limitations we were able to come up with a logo for this packaging that correlated with the high-dose product. It could also be easily scaled for the larger pack of gummies. We focused on the convenient and portable packaging as a selling point in the photoshoot.

The tagline was playful and also focused on the discreet nature of the packaging. As a bonus, the launch was around the same time as Kendrick Lamar’s hit song “Peek-A-Boo” so it hit on current on pop-culture as well.

As a secondary campaign, we tied it back in to the recently established brand ethos that our gummies have more flavor and create a feeling of joy.